APAC feels like the right next move. Maybe it's where you're from. Maybe it's where your VC is pointing. Maybe it's where your product seems to have a natural fit. But feeling right and being ready are two very different things. Before You Enter APAC is a focused 3-session program designed for tech founders who are seriously considering APAC expansion but haven't yet committed resources. We slow down together, examine your readiness honestly, and arrive at the one decision that matters most at this stage. You will leave with one thing: clarity on whether APAC is your next right move — and why. Session 1 — Diagnosis Where are you actually starting from? We examine your product, your current traction, and what APAC genuinely requires from your specific context. Session 2 — Calibration Which market, which entry motion, which relationships matter first? We pressure-test your assumptions against regional reality. Session 3 — Clarity One decision. Owned, reasoned, and yours to act on. Delivered by So Yeon Kim, Principal Advisor — Lapis APAC Pte Ltd. 28 years across capital markets and enterprise technology, including 21 years at Microsoft Asia and Salesforce in Commercial, GTM, and Deal Desk leadership across the APAC region.

Linkedin

https://www.linkedin.com/in/soyyykim/

Advisory Scope Summary

Lapis APAC Pte Ltd provides strategic advisory to tech founders and enterprise leadership navigating commercial entry and expansion across the Asia-Pacific region. Drawing on 28 years across capital markets and enterprise technology — including 21 years in GTM, Commercial Management, and Deal Desk leadership at Microsoft Asia and Salesforce — our work focuses on market readiness, entry sequencing, and commercial structure, not execution.