Hello, I'm Franc W.

Engineering Leader specializing in AI​/​ML systems with a proven record of driving transformative technology initiatives at Meta​,​ Google​,​ and TikTok. Adept at shaping global AI strategy​,​ scaling ML infrastructure​,​ and leading high-performing​,​ distributed teams across regions. Drove ecosystem value for Instagram and Reels toward reaching 3B+ active users​,​ $2B+ revenue influence at Google Ads​,​ and $50M+ growth through TikTok’s payments infrastructure. Skilled in recommendation systems​,​ pipelines​,​ and data-driven product development with a focus on system integrity​,​ security​,​ and innovation.