Hello, I'm Franc W.

Engineering Leader specializing in AI​/​ML systems with a proven record of driving transformative technology initiatives at Meta, Google, and TikTok. Adept at shaping global AI strategy, scaling ML infrastructure, and leading high-performing, distributed teams across regions. Drove ecosystem value for Instagram and Reels toward reaching 3B+ active users, $2B+ revenue influence at Google Ads, and $50M+ growth through TikTok’s payments infrastructure. Skilled in recommendation systems, pipelines, and data-driven product development with a focus on system integrity, security, and innovation.